A Decade on the Front Lines

I’m Alex Hardy, an Accredited Practising Dietitian (APD), and Certified Fertility Dietitian. With over a decade of clinical experience, I founded Axis Dietetics to help men and their partners take charge of their reproductive health and give future families the healthiest start possible.

For more than ten years working in tertiary hospitals, I saw how health and illness can shape lives. Too often, people arrived only once damage was done. I became determined to intervene earlier.

That search led me to one of the most fascinating discoveries of my career.

A Turning Point: The First 1,000 Days

A turning point for me was discovering research on the first 1,000 days of life — from preconception to a child’s second birthday — and how powerfully nutrition and epigenetics shape lifelong health. Equally striking was a fact too often overlooked: male factors contribute to around half of all fertility challenges.

This opened my eyes to a significant gap in fertility care, particularly for men.

Men Need Dedicated Support

Despite the critical role of male factors, everywhere I looked, fertility services focused primarily on women. Men were rarely part of the conversation, let alone offered tailored support. I wanted to help change that.

I recognised a significant gap for services focused specifically on men. That’s why I created Axis Dietetics: a space where men are seen, respected, and supported with practical, evidence-based guidance.

My Clinical Philosophy

Male fertility nutrition is rarely about finding one miracle supplement or “fertility hack.”

In practice, meaningful improvement often comes from identifying the biggest factors affecting the environment sperm develop in, then building from there.

That might mean addressing smoking, metabolic health, sleep, nutrition quality, physical activity, hormonal health, nutrient deficiencies, or other clinical factors before focusing on smaller refinements.

Supplements can sometimes play a role. But they are usually most useful when layered onto strong foundations rather than used as a shortcut around them.

My approach is grounded in current evidence, clinical guidelines, and a practical understanding of what tends to create meaningful leverage in the real world.

The goal is not perfection or guarantees.

It’s helping men make evidence-informed changes that may improve the environment sperm develop in and shift the odds in a more favourable direction.